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Stamping (Asian American) Suburbia

A unique hometown souvenir experience designed for West Plano, TX, offering a guide through stamps and a booklet that create a colorful and informative representation of the local Asian American community.

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role:
timeline:
team:
skills:
tools:
3D, Layout, Interaction Designer
4 WEEKS, 2024
Personal Project
Researching, Interviewing, Competition Analysis, Writing, Layout, 3D Modelling
Rhino, InDesign, Photoshop, Procreate, Linoleum, Polymer Clay
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about

This stamping experience is based in my hometown, Plano, TX. I was born and raised there, and I'm very proud of my hometown! When I was tasked to create a hometown souviner, I knew I wanted to focus on the unique aspects of Plano; it's a suburb yet at the same time it's not. Plano has grown so much, and I knew that would be part of the research that I would conduct: about the headquaters and industry and the Asian—particularly Chinese—population that grew along with the city.


brief

The project brief was pretty broad: requiring us to design a small handheld object that would represent our hometown through Allan Shearer's Abduction to Argument, a design thinking framework.


To guide us, my professor gave us questions that would help us get started. It raised questions about the word hometown. What is Home? Is it the location of your parental home? Is it where you were born? Is it the place you have lived longest? Or is it the place you like best? What is special about your hometown?


It also raised questions about souviners. Who chooses the images, history, people, symbols that represent a place? Are there alternate histories, people, places and images that visitors are drawn to in your home town? That are made invisible, or that you believe should be represented?


research about plano

Since my professor wanted us to research anything and everything about our hometown, I spent hours researching: looking up articles, books, and research papers about Plano in archives; scouring every corner of the Plano Public Website; and revisiting my own experience with stories upon stories.


Based on my curiousity growing up, I wanted to explore why there are so many Asians that live in Plano and in that area. I also knew that headquaters in Plano is another mystery to me, so no matter what, I wanted to explore those two options.


Click hereto read the full extend of my research journey about Plano


Based on my curiousity growing up, I wanted to explore why there are so many Asians that live in Plano and around the area. I also knew that there are many headquaters in the area, but I wanted to know why. So no matter what, I wanted to explore those two options.


brainstorm

Some Quick Jots

After finishing up my research on Plano, Texas, I started to brainstorm some random ideas that I could make. These were just some quick jots downs, so I didn't make many thumbnails.


Quick Notes of Ideas

Some really quick ideation; getting all my thoughts down on the page


On Feb. 15th, I talked to Kate about the framework we were using for this project. We're using the Design Thinking Framework by Shearer. It took a while of explaining for me to understand it, and even when I did, I had trouble thinking through it. I am not used to using a framework like this to create a project. On the spread below, you can see that I was trying to think through two different frameworks. Even though the ideas seem pretty different, the objectives are pretty much the same: for those to make and remember good memories about Plano.


Thinking through the Design Thinking Framework

Thinking through the Design Thinking Framework


At first (on the right side), I wanted this to be reflected when people were doing their work at a desk since Plano is known to be a very academic and hard working city. Each year, Plano has over 4,000 graduating high school students, many of whom go to university. They could take a piece of Plano with them and remember that they had many good memories to look back on. Another scenario is for corporate workers. Since there are many headquarters in Plano, many people relocate to the Plano area, so with this souvenir, they could record their memories as they happen—an incentive to explore Plano.


Along that same line, I thought of my second option for a framework: Plano is a heavily populated Asian area, with one of the high schools—Plano West Senior High School—30% Asian and 30% White (Non-Hispanic).Because of this, my image of the world is a non-traditional Asia-town. One of challenge for a non-traditional Asia-town, especially as it's a suburb, is that there isn't one central area to explore. The objective would then be to help those who are visiting (most likely Asian relatives visiting) explore Plano's Asian side or those who are leaving (likely high school students going off to college) to remember the memories they've made in a special Asian spot in Plano.


Thumbnailing Until No Ideas Are Left

As I was working through my ideas for form, I started by sketching forms for essentially both frameworks. Most of my first ideas had to do with customizing an object to be more “Plano-ified” with either a map or a photo holder as the objective of the object.


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My next few ideas had to do with the tech side of Plano. I was inspired by various technologies, turning a PC into a Plano PC and a space bar into a Plano space bar keycap.


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I also had some ideas about the history of Plano, with an emphasis on celebrating the work and history of Asian and Chinese Americans in the area since almost the beginning of Plano's history.


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Thinking through the Design Thinking Framework


Plano also has a few festivals that are either hosted or sponsored by the City of Plano, so I sketched a few ideas for the respective festivals (The Plano Balloon Festival and AsiaFest).


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Discussing My Ideas

However while talking to some classmates about all of my sketches, the idea that drew the both of them in were the stamp and charm ideas that I had for various concepts. They really liked the idea of having to explore Plano in order to get a complete set of souvenirs. But there's a difference in how the audience would end of using either stamps or charms. Charms could be in the form of a phone holder, a bracelet, or keychain, which would be more “present” in their lives, whereas a stamp could be displayed somewhere, it's likely to not be used or seen after the first use.


Stamps vs Charm Debate 1
Stamps vs Charm Debate 2

I started to think and sketch through both ideas. I was pretty conflicted because I really liked both ideas. I started to form an idea of using the 12 zodiacs to help explore, connect, and limit the number of places.


STAMPS:

- create set through the zodiacs

- limitation on use/incentive for buying the stamp

- body/handle isn't as fun or creative; how to make it more appealing and 3D


CHARMS:

- interactive collection of the different places

- more customizable to how the audience wants to personally use it

- more present in person's life after (ie. ability to wear the bracelet)


Stamps & Charms Sketches 1
Stamps & Charms Sketches 2

While talking to Kate about my ideas, she suggested something that sort of blew my mind: “why not combine the two?” I had been talking about the pros and cons of each design. For the stamps, a con was the body of the stamps being quite boring and simple, which is when she suggested that I combine the two. The charms that I had been designing could be the bodies for the stamps. Absolutely genius.


charmed zodiac stamps

I wanted to tie various Asian spots in Plano to a piece of culture. 12 just happened to be a good number, and Chinese zodiacs are a pretty simple way to connect someone to Chinese culture. Most people know the basics about the Chinese Zodiacs, or at least they know that there are 12 animals and their own birth year. Animals are also very simple and cross cultures easily, yet the Chinese zodiac story could easily be introduced and held within the designs of these objects.


There are 12 zodiacs, so I could combine each zodiac with a different spot in Plano. Each one would have their own meaning; a connection between the animal and the location. At each spot, there would be the option to just stamp the design in the booklet or to buy the stamp as a keepsake. There is also a map that would show the other spots in Plano that are participating, so visitors (like Asian relatives visiting Plano relatives) could explore Plano's “Asia-town.”


It's a simple way to get visitors to interact with various parts of the city and the people who live in the city; and in a way they would've never explored before.


plano location research

Haggard Library

Haggard Library nowadays doesn't outwardly promote their Asian or Chinese related events. However, lucky for me, my mom was a Chinese librarian who worked at Haggard for almost 20 years! After reading about the growth and expansion of the Plano libraries in Twenty First Century Gateways, I put two-and-two together and figured that my mom probably knows a lot more detail about the programs.


Since I wanted the interview to feel natural, I didn't tell her that I was asking her questions for my project because she might not have been as honest. I just wanted to have a conversation because I was genuinely interested. I took the information fromTwenty First Century Gateways(look under theResearch under Chinese Americansto see my notes) and knowledge from my childhood to formulate a conversation around. From my childhood, I remember some specific things: Mahjong Sundays, my mom running story time every Tuesday evening, my mom talking about expanding the Chinese catalog of the system, and more.


I really enjoyed my conversation with her. I learned so much more about her work life before she retired and how stressful it was for her. Interviewing and talking to my mom about the work she brought to the community brings a more human aspect to the research compared to the more stoic interview conducted in Twenty First Century Gateways.


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Interview notes with my mom, Dongxiao Zhu

Turns out, many of the events and programs that the Twenty First Century Gateways had discussed started with my mom, Dongxiao Zhu. Zhu has a masters in Library Science and English as a Chinese native who immigrated to OK to further her education with her husband. As she is bilingual, this made her the perfect candidate to start Chinese storytime with a bilingual version. However, the bilingual version ended up dying as the years went as less and less people attended. Zhu was actually pretty against it as she did not see a reason for there to be a bilingual story time. The Chinese parents who bring their kids usually are the ones who can't understand English while their kids are fluent and speak it everywhere outside of the house. However, Chinese story time that she started as well was incredibly popular and still continues til this day.


Other benchmarks Zhu helped make are:


- curating over 18,000 materials for the Chinese catalog with her list of yet-to-buy materials being used to this day

- started and hosted the program “Small Talk” to help non-native speakers engage in everyday English conversations

- Chinese-English translations for Plano Government and Plano Public Library

- started and hosted a monthly Chinese Book Club that continues til this day!


Haggard Library Entrance

Welcome mat when you first walk in

Haggard Library New World Language Books

Now, there are many other languages that are being added to the Plano Public Library Catalog

Haggard Library Multi-Lang Poster

A sign in the lobby with multiple languages: primarily English with Chinese and Spanish

Haggard Library Chinese Books

The Chinese Book Section of Haggard Library

Haggard Library Chinese Writing

The Chinese Section of Haggard Library; The Chinese calligraphy on the wall says “Haggard Library”


Sweet Hut

Haggard Library nowadays doesn't outwardly promote their Asian or Chinese related events. However, lucky for me, my mom was a Chinese librarian who worked at Haggard for almost 20 years! After reading about the growth and expansion of the Plano libraries in Twenty First Century Gateways, I put two-and-two together and figured that my mom probably knows a lot more detail about the programs.


Drinks from Sweet Hut!

Drinks from Sweet Hut!

Having fun with friends!

Having fun with friends!

Group of friends studying together!

Group of friends studying together!

Hard at work with Sweet Hut's mascot

Hard at work with Sweet Hut's mascot

A reuion with friends!

A reuion with friends!


stamp designs

Coming soon!

stamp bodies

Coming soon!

booklet design

Research

When I'm researching for designs, I love looking at real life examples. However, because I wasn't able to go in person to a bookstore, I went down a Behance and Pinterest rabbit hole.


I took inspiration fromthis Map Design for Hsinchu by Lake Hu on Behance.I was really inspired by this design because it's so fun and colorful. It's illustrative yet doesn't shy away from using non-illustrated components.



I also got inspiration fromthis Traditional Market Tour Guide by ZhongXing Huang on Behance.I really love how they incorporated a very traditional print and stamp look with very digital photos and text. The different photo elements were also photoshopped out and placed in spots that broke the grid that the designer used as a base.



The Design

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Booklet Sketches #1

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Booklet Sketches #2

I struggled a lot with this portion. I knew I wanted to utilize the photos that I had to represent the place to people who had never been there before, but I was really struggling. Much of my struggle came from not knowing how to use the photos I had in the “right way,” but after just look at all the types of assets I could create from the photos I had, I thumbnailed some ideas out, and they ended up sticking pretty well. I had the most struggle with the Sugarpine layout, but it eventually got to a point that I was happy with.


I also got a chance to mess around more in Photoshop which was nice since I don't have too much experience with Photoshop and combining that with InDesign and Procreate. I had fun digitally collaging and figuring out where things needed to go and writing about these places because I'm pretty passionate about these spots in particular.


poster design

I also had trouble with the layout of the poster and how it should look and what to include in it. While talking with my professor, I noted that I should do some of the following:


- talk more about Plano and the Asian American aspects

- message & objective of the souvenir

- what kinds of places are included? learning, food, meeting places, gaming spots → what is important and why?

- play with language


With some of this down, I started to layout a little of the poster. It was a starting point, and so my professor just suggested some ideas such as word plays for the title and adding a subheader (could be surprising, adding a new element that wasn't in the title before). She said to draw the audience in from a far and to let the objects speak from itself.


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Stamping (Asian American) Suburbia Poster V1


After her feedback, I continued to work on the progress I had already made, but it just wasn't working. I printed it out in large and in B&W just to see what I was working with, and it just wasn't working. The imagery wasn't appealing and neither was the layout. There was almost too much information.


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Stamping (Asian American) Suburbia Poster V2

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Stamping (Asian American) Suburbia Poster V3


After taking a look at what my peers had, I came to the conclusion that I didn't necessarily need all that text and that I should also just take some better photos of my stamps in action. I didn't need to photoshop something together because I have the photography skills to just take a well composted and lit photo.


Here's the final poster. I think while there could be improvement, as always, I'm pretty happy with how it turned out. It looks much brighter and more digest-able than before, and with the stamp booklet to explain the background and connection to Plano, I didn't have to layout that text into the poster.


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Stamping (Asian American) Suburbia Poster

orthographic drawings

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Hand drawn; 1:1 scale

critique

Poster

- change subheading on poster to “stamp passport: explore Plano”

- the “^ Asian American” part is quite fun

- playing with the formatting (maybe vertical layout) of poster


Booklet

- shortening the wording & paragraphs of the intro page

- move the quick info of each location to be under the title of the location


Stamps

- could've made the stamp smaller or the body bigger → easier to give even pressure


Drawings

- bolder outline of the objects in orthographic drawings

- very delicate line work


Overall

- Showing the history/community of the Asians in Plano (not originally apparent in these places that are being shown)

- expanding the idea of the zodiac: since only 12 → could take the rabbit and apply it to all of the Asian dessert locations in the area


reflection

I really appreciate all of the feedback that I got, and most of which I agree with. A lot of the points were about minor changes that could help the finished product become more polished! I think overall my project was pretty successful, and I can easily expand on this project to the rest of the 10 places in Plano that deserve to be highlighted as a central part to the Asian community there! I wish I had made some more prototype of the stamp and the body itself, but I'm pretty happy with how they turned out for now! This just leaves for some more room to grow!


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Designed & Built by Allie Zhang
Ⓒ 2024 Allie Zhang